May day, May day! Lol. Okay, that’s me just being an alarmist. I have missed you guys so much! I took some time off social media (Instagram, Facebook, Twitter, Youtube, etc). It was a well-needed break, to be honest. I know I am not a daily poster on Instagram but to be honest, I spend a LOT of time being a low-key stalker, lol. At least, I am the kind of stalker that actually likes pictures and leaves comments, instead of just doing waka pass, hahahaha. Seriously though, I realized how much time-share social media has in my life, and I decided to go on a detox. A few people asked if I deleted the app from my phone – nopes! It was right next to WhatsApp  (speaking of WhatsApp, does that count as social media as well?) and I saw it several times a day. I guess I was also trying to teach myself some lessons in will-power and self-discipline. Maybe now I can actually look past the dessert section of menus or still look and choose the fruit salad, hehehehe. No further words on this desserts matter. *lips sealed*. That said, I apologize for all the messages I missed. I will respond shortly. Thanks for your kind understanding 🙂

Sooooo, while I was away, a lot of things happened! I took my first helicopter ride (thank God the Abuja airport has been reopened, yaay!), I visited Cape Town for the first time (more on that later in this post) and I finally went sky-diving!!!!! Yup, I did it guys. *insert loudest scream here*

I told only a few people about my plan to go skydiving, mainly because I wanted to be accountable to some people and make sure I didn’t chicken out last minute, but also because I didn’t want anyone trying to talk me out of it. I already had many excuses, I didn’t need any extra discouraging comments. Of course, I only told Mama Kemi AFTER the fact, and even then, I broke the news to her in person when I got back to Lagos. I was just casually showing her pictures from my trip and then, boom! I showed her the pictures and videos of me jumping and flying (yup, that’s what I call it). She actually took it much better than I expected! God bless our mamas. Funny enough, on the day I jumped, I sent her pictures of me in my harness just before I got on the plane, but I am sure she had no clue what it was I was about to do.

After I went zip-lining in Singapore, the caption on my IG post was something about that being a rehearsal for sky-diving. Little did I know that it was going to happen barely a month after.

Our words are powerful!


I had been planning an Easter trip to Morocco with some of my close friends but sometime in March, based on logistics (I have been looking for a legit way to use that phrase, lol), I was unable to go on that trip. I had a work commitment come up and I had to prioritize getting the visa for that over getting the Moroccan visa. I also looked at my bank accounts, and frankly, I could not afford the trip right after the Singapore one. It was painful but I had to cut my coat accordingly to my cloth. I hope I get the opportunity to go on an all-girls trip really soon (between weddings, pregnancies and babies, Jesus take the wheel!)

When you ‘enter’ Morocco by photoshop, hehehehehehe 

Anyway, since I had to go to South Africa for work the week after Easter, I figured I could make lemonades out of the ‘no-Morocco’ lemons I had been given (I am on quotable quotes roll on this post, lol). I decided to take 2 days off work (Easter Tuesday and Wednesday), get to South Africa a little early (thank God the ticket prices were the same regardless of the dates) and go on a low-budget vacation to Cape Town. I managed to buy a cheap ticket from Johannesburg to Cape Town and used my hotel points to book a decent hotel (see why you need to get on all those loyalty programs ASAP?). The Lord is good!

I really wanted to chill on this trip – eat, sleep and read. I ate a lot, slept okay and read a bit too. As I was travelling alone, I didn’t have sufficient motivation to always get dressed to go and sit in a restaurant alone, and because I was on a budget, hotel room service was not an option. So UberEATS was my saving grace on this trip. I could still eat great food, at an affordable price without moving an inch – okay, I had to go down to the hotel reception to pick up my order- but yeah, you get the point. Long live Uber!

Food, food, food!

I got to spend time with old friends based in South Africa. Danielle from my YALI days  and of course my darling business school buddies – Ofentse and Lakheni. I also attended a braai (South-African barbeque party) which Lakheni’s family was hosting but forgot to take pictures because the food was so good *covers face*

Good people make me smile!


I had only 3 touristy things I wanted to do in Cape Town – visit Robben Island (popularly known as the political prison where Nelson Mandela spent 18 of his 27 years of incarceration, visit Table Mountain (one of the 7 wonders of the world) and go skydiving.

I was completely subdued by the Robben Island experience, I managed to take only one picture there. It was such an emotional and enlightening experience. I got to know about some of the unsung heroes of the apartheid struggle – Robert Sobukwe and Walter Sisulu – just to mention a few. It gave me a fresh appreciation of what it means to lead from the sidelines or from the background. This whole concept of leadership from the side is something I am exploring now and maybe I will write about it one day when it has been fully crystallized in my mind. I have renewed respect for South Africans and the redemptive process of forgiveness that they are going through. I pray that the healing and reconciliation continues and is perfected very soon. Amen!

Robben Island

Table Mountain was a view and a half! God is GREAT! God is an incredibly talented designer! Wow! Cameras cannot really do justice to the breathtaking beauty of Table Mountain. Before you ask, yes, I took the cable car up the mountain. Maybe if I had more time, I would have hiked up. I think even if I had more time, I would have still taken the cable car up, lol. Table Mountain photo credits go to the lovely Ms Tayo who I reconnected with at the wedding I low-key gatecrashed on Easter Monday in Cape Town.

With Tayo on Table Mountain 🙂


A view and a half!!!!
Feeling like a G on Table Mountain

Don’t judge me, I was a legitimate +1, lol. Being a +1 (a.k.a hand bag, a.k.a I only know the person who invited me, a.k.a I actually don’t know the bride or groom personally) made me realize that the major thing I enjoy about weddings (apart from the small chops) is being able to share in the joy of seeing my friends FINALLY beginning their journey to forever. So yeah, you probably won’t catch me at a wedding where I don’t know the bride or groom personally again, lol. That said, the scenery at these wine estates and vineyards in Cape Town are just gorgeous. I finally understand/see why Cape Town is a destination wedding favorite for Nigerian couples.

Isn’t that view (and maybe the girl) just gorgeous??


I won’t bother giving a motivational speech about my skydiving experience because my big uncle, Will Smith has already done that here. Nevertheless, I will try to describe how I felt with before, during and after the jump.

The day before, I was all cool and calm about it. However I didn’t sleep much the night before and I was awake and ready by the time my pickup arrived at 7am. By the way, I chose the skydiving company on the recommendation of one of my brothers who had jumped there a few weeks before. I would never do such a risky thing without major research o!

When I arrived, I was still cool as I signed the forms (they make you fill and sign a 4-page form which in summary means ‘you are on your own’, lol), and listened to the briefing. Things got real when they suggested that I go up with the first pair of divers, hehehe. I politely declined and said I’d rather wait for another pair of people to jump first. Between the time when that first pair went up and when I finally went up, I visited the bathroom like 3 times. Lol. The queasy feeling in my stomach was real. It was the same queasy feeling I got in my tummy as a little child whenever I had done something wrong and was awaiting the return of my parents to come and execute judgment upon me.

The 4-page form of life!

Gosh, I was afraid! I kept thinking ‘who sent me message oooo?’ As they say, delay is not denial. It was finally my turn to go up, I was the last person and there was no hiding place for me. I tried to act cool again for the camera, wore my harness, got on the truck and headed to the airplane.

This is my ‘who sent me message ooooo?’ face, lol

As part of my coping mechanism, I did a few quirky things to make me feel better – I put on my batman t-shirt (don’t ask me, it made perfect sense to me at the time) and I wore my brightest red lipstick (I figured if I’m going to fly, it would be good to do it pretty, lol). I also did a little dance just as we were about to get on the plane (see full video of the jump here) and got someone to write ‘JESUS ROCKS’ on my palms. Silly things but they definitely made me feel more confident about what I was going to do. I mean, if I was going down, it had to be with Jesus o! 🙂

JESUS ROCKS!!! (Plus my batman tee and popping red lipstick)

Going up was cool, the view was so magnificent, I found myself humming the hymn ‘O Lord my God, when I in awesome wonder consider all the works thy hands have made…then sings my soul my Saviour Lord to thee, HOW GREAT THOU ART!’ It got colder as the plane went higher and higher (and we all know my relationship with cold) so I was so grateful I had worn my INSEAD jumper as well. When my tandem handed me the goggles to wear and start shifting towards the door of the plane, I knew it was over. My soundtrack changed from ‘how great thou art’ to ‘heaven is my home’, lol. I died like 5 times already. I kept thinking ‘what if’. I said my last prayers for like the 20th time and just waited. It was shame that did not allow me chicken out. My tandem didn’t even bother counting for me, he just jumped! The mighty rushing wind that greeted me as we jumped out was intense. I looked down and the worst kind of fear I have ever felt gripped my heart. There was really no turning back.

Saying my last prayers AGAIN!

Then I remembered the money I paid for the pictures and videos and quickly started smiling, lol. An Ijebu girl is an Ijebu girl whether on land or in the air, hahahaha. Seriously though, after the terror I felt for the first 10 seconds of the free fall, I spread out my arms and started flying. I felt so free, so light, so at peace. I didn’t want it to end. I actually loved flying!

Not sure why I look like I am being tortured here, lol

This is what fear looks like – it involves a lot of teeth and nose, lol

I believe I can fly!!!

And then in the middle of this blissful flight, one crazy thought came to my mind ‘what if the parachute refuses to engage?’ Jesus! Why won’t these crazy fearful thoughts leave me alone and just let me be great? Thankfully, the parachute cooperated when it was time and I thoroughly enjoyed floating around, taking in the view and gisting with my tandem. I asked how many times he jumped in a day and what he enjoyed most about it. Can you imagine? We had a full blown conversation floating in the air! Amazing!

The parachute worked, yaaay!

Landing back on earth (see me sounding like an astronaut that went to Mars or Venus, lol) was such an anti-climax mehn. The familiar suddenly became boring and I would have really liked to be in the air for much longer. Not sure I wanted to jump out of a plane again but I definitely wanted to hang out floating in the air again. Maybe in a hot-air balloon or something. All in all, it was an AMAZING experience! I felt very fulfilled about achieving this goal after a few years of toying with the idea and quite proud of myself for being able to face my fears and ‘do it afraid’. I did it shaking, I did almost peeing on myself, but I did it anyway! If I listened to all the reasonable reasons for why I should not have jumped, it would still be a wish/dream I might never have realized. Now I am hoping to transfer this same daring ‘risk-taking’ drive and energy to other areas of my life, and just dare to achieve some other goals I have set for myself.

Feeling like an astronaut, osheeeey!

Don’t get it twisted, the doubt will come, the ‘what-if’ questions will pop up, the nay-sayers will give counsel, the fear will envelope your heart at different times on the journey, but you just have to take that leap of faith and trust that God will not let your parachute fail and let you crash. He’s got you!

Here’s to being daring and doing things afraid this month of May and for the rest of our lives! Remember, God’s got you!!!




  1. Ibilola May 1, 2017 at 11:21 am

    Whaoo! I enjoyed every line of this post Kemi, you are such a creative writer and I really had a good laugh; I mean a loud one!

    I remember having a trance many years back; I saw a big palm of hands carrying a baby up in the sky and just in a moment, I saw the palms letting off the baby….just like a dive! I was in a trance and I could respond to the fear that gripped me in the trance as my body shook in fear (in reality) like there was going to be a big fall! Suddenly, i saw the palms catching the baby in the middle of the air and there was no fall

    Then I heard, can you trust me enough?

    May we have the strength to trust God enough that no matter how big the vision is or huge the challenges are, He won’t let us fall.

    Great write up again Kemi, weldone!

    1. Kemi O - Site Author May 1, 2017 at 10:01 pm

      Wow!!! Never had a trance experience before, but I am imagining it as you describe it. Lord, help my unbelief!

      A big AMEN to having the strength to trust God regardless. AMEN!!!

      Thank you Mrs Olowo, God bless you.

  2. Remi May 1, 2017 at 11:38 am

    Wonderful!!!! I laughed my Ass out! It’s on my to do list too. I will
    Come for advise when it’s time.

    1. Kemi O - Site Author May 1, 2017 at 9:57 pm

      Thanks Remi. I will be waiting for you 🙂

  3. Nnennaya Fakoya-Smith May 1, 2017 at 12:42 pm

    Kemi, you know am proud of you right? 😊👍 Can’t wait to go skydiving and share my own experience 😀
    I love Uncle Will’s interpretation of sky diving….Very deep! 👌

    1. Kemi O - Site Author May 1, 2017 at 9:57 pm

      I know mama. Thanks love.

      I cant wait for you to do it too.. When? When???

      Uncle Will killed it with his interpretation – see I didn’t even bother again, lol.

  4. Lara May 1, 2017 at 12:45 pm

    Wow, skydiving has been on my head for a while now. I hope i some day get the courage like you.

    1. Kemi O - Site Author May 1, 2017 at 9:54 pm

      Receive the courage NOW!

  5. Folakemi Odesola May 1, 2017 at 1:24 pm

    When we played the video at the Vision Board Hangout, it sent shivers down my spine. Lol. Shivers that only made me more enthusiastic. Nobody can even talk me out of the things I have on my bucket list…I don’t know what Nene did to me and You…you have a way of messing with my mind. Lol. I’m going sky diving.. def👌

    Wonderful read, very creative Catherine !!! 😘😘😘

    1. Kemi O - Site Author May 1, 2017 at 9:51 pm

      Adrenaline mi! I cannot wait for you to jump this jump and come and tell me the deep things that were revealed to you in the process. I really can’t wait.

      Thank you for always encouraging me (and all the VBH ladies) to live out our dreams everyday. Thank you!

  6. Ms Tomilola May 1, 2017 at 1:27 pm

    I really enjoyed reading this and you’ve inspired me to go sky diving before I turn 30. Fear only holds us back!! Thank you for an inspiring post x

    1. Kemi O - Site Author May 1, 2017 at 9:49 pm

      Thank you Tomi! Glad you are inspired to do this. Let me know if you need any information – super willing and able to share 🙂

      and yes, fear only holds us back. No more holding back! Death to fear!!!!

  7. Toyin Akinlade May 1, 2017 at 1:46 pm

    Even I was saying the last prayers reading the post. Ordinary 4storey building, I cannot look down from it not to talk of skydiving. I salute your courage.

    1. Kemi O - Site Author May 1, 2017 at 9:48 pm

      Hahahahaha – egbonskii! The same you that resigned a lucrative job to run a thriving business cannot look down a 4-storey building? Wawuuu!!!! You don’t need to prove your courage to me – I already know you are a ballzy risk taker!

  8. Tayo Olaofe May 1, 2017 at 1:54 pm

    Great post Kemi! You write really well – I was so engrossed till I got to the end! It was lovely reconnecting with you in Cape Town.. Would you believe that we had the same to-do list? Lol! God is awesome because like I said, He sent you to me for the sky diving, especially because you went alone – that was the motivation I needed! Sky diving was an amazing experience, it did something to me; reminded me that I am bold and fearless; I can do ALL things through Christ! Thanks for recommending the company.
    I hope we bump into each other again on another trip (or we plan one together lol)

    1. Kemi O - Site Author May 1, 2017 at 9:44 pm

      T-baby, I am so glad you also got to jump! You were the real MVP, making such a big decision in less than 24 hours is super ballzy!!!! At least, I had been thinking about mine for a looong time.

      Thanks so much for your kind comment. I hope we plan a trip together soon..

      And yes, We can do ALL things through Christ! Leggggooooo.. What’s next on the list?

  9. Nsima May 1, 2017 at 2:20 pm

    Kemi, your creative writing skill is laced with loads of humour.thank you for encouraging us to attempt those things we fear, thereby breaking the glass ceiling n limitations that usually hold us back.welldone sis. Looking forward to your next post

    1. Kemi O - Site Author May 1, 2017 at 9:41 pm

      Thank you Nsima! Thank you so much bro.

  10. Jesus May 1, 2017 at 2:32 pm

    “Kemi, I see what you did there… Hot air balloon… Hmmm maybe in a few months (just because you said I rock)”

  11. Chinwe May 1, 2017 at 2:50 pm

    Nne this is one thing that’s not on my list Biko. I probably wud have died by the time the truck came( I dey fear like that) kudos to you for trying and enjoying it. Love the fact you had fun

    1. Kemi O - Site Author May 1, 2017 at 9:41 pm

      Thanks Nne… I am sure you can do some other things I would ‘die’ before I am able to do.

      Thanks Chi 🙂

  12. Yemisi May 1, 2017 at 2:57 pm

    Oh my! I had a good laugh. Well done Kemi! I’ll consider it seriously. Your account is enjoyable.

    1. Kemi O - Site Author May 1, 2017 at 9:38 pm

      Thanks Yemisi! Let me know if you need more information as you are considering this consideration. I will be more than happy to share 🙂

  13. Yewande May 1, 2017 at 2:57 pm

    Kemi!!! I almost pee-ed in my pants from reading this. As always, I’m proud of you. Beautiful piece yet again. I look forward to the next one.

    1. Kemi O - Site Author May 1, 2017 at 9:37 pm

      Hehehe Yewande, eku oro eyan o, lol. Thanks a lot Yewande, glad you enjoyed this piece.

  14. Lanre oke May 1, 2017 at 3:00 pm

    Wow I kept praying as I read. It’s wonder ful to put dear aside and trust even when your not sure

    1. Kemi O - Site Author May 1, 2017 at 9:34 pm

      Hahahaha! I am sure the Lord answered your prayers 🙂

      It is truly wonderful to put fear aside, or just walk through the fears because sometimes, the fears will not go away.

      God bless!

  15. Ayodeji Fashola May 1, 2017 at 3:35 pm

    Yes you did it….I’m so so so proud of you Kemi….Reading this on the train and all the oyinbos are wondering what is cracking this black dude up. You should do it again, it’s the best feeling ever.

    1. Kemi O - Site Author May 1, 2017 at 9:33 pm

      Yes o! You were part of the people who ‘dared’ me after ziplining. Okay, shey you will leave me alone now? Lol

  16. Opeyemi Bakre May 1, 2017 at 3:59 pm

    I’m surprised there are not many comments here yet. Maybe readers are still enjoying the holiday.

    South Africa is isa beautiful country, and to be able to identify with their grief and bravery is heart-warming.

    We all learn trust in different ways, but I vote yours the best.

    Hugs to Mama Kemi and to Kemi too

    1. Kemi O - Site Author May 1, 2017 at 9:32 pm

      Hugs right back dear Ope. Thanks a lot for your comment.

      You lived in SA, so you know that grief even more than I do. I pray for healing! Amen.

  17. Jesus May 1, 2017 at 4:07 pm

    “Kemi, I see what you did there… Hot air balloon… Hmmm maybe in a few months (just because you said I rock)”

    1. Kemi O - Site Author May 1, 2017 at 6:29 pm

      Awww, Thank you Jesus!

      If I catch you, Chiago! Hahahaha

  18. Seun Alley May 1, 2017 at 4:26 pm

    Kemi, you’re such an incredible writer. I laughed a lot and also learnt from this write up. God will never let my parachute fail. Love you girl

    1. Kemi O - Site Author May 1, 2017 at 6:43 pm

      Awww, thank you Seun. Glad you were entertained and edified too.

      And yes, God will never let you down! He will never let your parachute fail and even if it does, He has a trampoline or feather mattress waiting for you at the end.

      Love you too! 😘😘😘

  19. Gbolabo May 1, 2017 at 4:28 pm

    Great experience…really enjoyed it

    1. Kemi O - Site Author May 1, 2017 at 6:41 pm

      Thank you Gbolabo. So when are you going skydiving?

  20. AMA Psalmist May 1, 2017 at 5:44 pm

    You’re amazing Aunty K! Thank you. <3

    1. Kemi O - Site Author May 1, 2017 at 6:38 pm

      My photoshop messiah! Thanks again for coming through for me, Michael.

      Love you right back aburo 😊

  21. Bolu May 1, 2017 at 6:08 pm

    This was such an amazing read!

    1. Kemi O - Site Author May 1, 2017 at 6:38 pm

      Thanks Bolu dearie. 😘

  22. BE May 1, 2017 at 6:26 pm

    Great great stuff! Congrats on conquering your fears! 3 things….

    You actually inspired me to take on a social media(particularly to groups) fast. And it’s amazing how much chaos social media causes…. sometimes

    Ur photoshop game is lit. Lol.

    Great narrative of the skydiving experience. I remember that feeling of “why am I doing this?” from my ferrari world -crazy roller coaster in Abu-Dhabi. Movies are right, sometimes, life goes in slow motion. Lol. But hey, what matters is you went, saw, experienced and conquered! Good stuff!

    1. Kemi O - Site Author May 1, 2017 at 6:36 pm

      Thanks Captain! I remain loyal.

      Lol @ life happening in slow motion. Dude, that’s fear coursing through your veins, matrix-style.

      Btw, Mama Kemi is convinced the Ferrari world rollercoaster is scarier than skydiving (we went on it in 2011).. hehehehe

  23. Adewale Ajenifuja May 1, 2017 at 11:07 pm

    All i can say is you have mind o but well done. Great writing

    1. Kemi O - Site Author May 2, 2017 at 6:36 am

      We have the mind of Christ o!

      Thanks man.

  24. Funmi Yusuf May 1, 2017 at 11:55 pm

    Interesting read. More lovely stories from you by God’s grace. Hopefully I’ll go skydiving someday. Much love. Muahh

    1. Kemi O - Site Author May 2, 2017 at 6:35 am

      thanks Funmi.. much love right back!

  25. Bola Oniwura May 2, 2017 at 12:04 am

    I envy you…in a good way 😂😂😂
    I want to go skydiving too.

    1. Kemi O - Site Author May 2, 2017 at 6:35 am

      Oya now!!!!

  26. Chinwe Ekene Ezeigbo May 2, 2017 at 12:52 am

    Absolutely loved this post.

    This, I will go to bed with: “…Don’t get it twisted, the doubt will come, the ‘what-if’ questions will pop up, the nay-sayers will give counsel, the fear will envelope your heart at different times on the journey, but you just have to take that leap of faith and trust that God will not let your parachute fail and let you crash. He’s got you!…”

    Thank you for sharing Kemi.

    1. Kemi O - Site Author May 2, 2017 at 6:35 am

      Amen!!! He’s got US.

      Thanks Chinwe 🙂

  27. Sisi pepper May 2, 2017 at 1:07 am


    Love it!

  28. Onome Kunle-Oyedokun May 3, 2017 at 11:46 am

    Waow 😵 Kemi, you are damn courageous 👍🏾. I don’t think I have this kind of liver to dare this. I have phobia for heights so this will be AVERSIVE DESENSITIZATION for me. My heart kept skipping as I read through the lines. I love reading every bit of it.

  29. Doyin May 10, 2017 at 9:46 am

    We missed you on the Morocco trip too…your Photoshop game was lit tho!

    You know how i feel about skydiving, common rollercoaster at Parc Asterix i was almost passing out!

    Well done babes, super proud of you.

    1. Kemi O - Site Author May 12, 2017 at 4:38 pm

      The bestie is the builddddddddddddding!!!!! Whhhhoop!!!

      Thanks baby girl, kisses!

  30. Tola O May 10, 2017 at 5:47 pm

    Beautifully written dear Kemi. Feel insights!!!
    Thank you for reminding me of God’s awesomeness and commitment to us. God bless

    1. Kemi O - Site Author May 12, 2017 at 4:35 pm

      Your comment came at the RIGHT TIME! I had just forgotten this awesomeness and commitment of God to us, and I needed the reminder myself.

      God bless you and continue to prove Himself faithful to you in Jesus name.

  31. Tomie May 12, 2017 at 3:41 pm

    Late to the party but….you just inspired me to get a life…Lol

    Thanks for sharing with such honesty…..Love it.

    1. Kemi O - Site Author May 12, 2017 at 4:32 pm

      Tomi! You that you have like 7 lives! Ok o!

      Thanks for stopping by – no matter how late you are to a yoruba party, there will always be small chops 🙂


  32. Ifeanyi Okwuchi May 22, 2017 at 5:43 pm

    Hello Kemi! Awesome write up. You sure are having fun. We’ll get there too (smiles).
    I had to sift through the internet to find a way to contact you.
    I really appreciate helping me get the case workshop done on Friday against all odds. It’s obviously you’re as good a person as you are a motivator and speaker (judging from your speech @beyond Ife).
    Thanks ma’am, I won’t disappoint you.

    1. Kemi O - Site Author June 21, 2017 at 9:31 pm

      Glad I could be helpful. God bless you!

  33. LB April 2, 2021 at 7:03 am

    Considering visiting Capetown for our anniversary, I started searching for fun things to do and then I remembered this post. Evergreeen!!!! Not sure skydiving would be on my list though…*shudders*

    Your photoshop skills are great o, trust they’re better now hehe.

    I initially wondered why you had red lipstick and looked fancy for skydiving and it all makes sense. Do things that make you feel like you, even in scary situations.


Leave A Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.